Hi, I’m Lina Kim.I design AI products that simplify complex workflows.

Product Designer focused on AI, enterprise SaaS, and systems thinking. I turn research into measurable product decisions through experimentation and user-centered strategy.

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Nice to meet you

Designer who thinks
in systems.

I’m a Product Designer focused on AI-powered products and enterprise workflows, turning complex operational problems into intuitive experiences through research, experimentation, and product strategy.

Currently building at Olliz. Previously JusTap and NJSBDC/Sapphire.

More about me

Selected Work

Systems built to last.

0103AI-powered marketing platform

Olliz

Product StrategyUX Research

Helping small businesses create on-brand marketing content through AI-assisted workflows and iterative product decisions.

Core product surfaces: 4
Validation tests: 2

0203Outsourcing platform for small businesses

JusTap

Workflow DesignService Management

A centralized service operations platform that helped small businesses manage requests more efficiently, lifting adoption to 98% and cutting operational friction.

Revenue growth: 2.2×
Client adoption: 98%

0303Find a bike before you get there

Citi Bike

Mobile UXUser Research

Automatic station finding and rewards that rebalance NYC's bike share.

Usability tests: 8
Design iterations: 4

A designer who opens new worlds.

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Let’s build
products that matter.

Thoughtful systems. Long horizon. No noise.

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