JNB Fabianny
Redesign of eCommerce experience for a fashion company
About Project
Redesigning the JNB Fabianny website flows and user experience
JNB Fabianny is a fashion accessory store located in NJ that sells clutches to both direct consumers and businesses. The retail website hasn't been updated for a long time since its creation, and it needs to be redesigned to provide a better user experience and make purchasing products easier.
My Role
Branding, Web Design, UI/UX Design
Duration
2 weeks
Tool Used
Figma, Adobe Photoshop, Shopify
Team
Annie K, Project Manager
Lina K, UX and Product Designer
Challenge
How can JNB’s new website provide a better customer experience while having a bigger impact on business strategy?
Solution
Redesigned responsive website and refreshed branding that caters to the needs and values of customers.
Competitor Analysis
Analyze competitors for fashion eCommerce website
Before delving into the design, I first conducted research on competitors and the market. Through this research, I sought design approaches by identifying areas for improvement.
✦ Key Insights:
All competitors used the high-quality or lifestyle imagery for their website.
Another common aspect was the abundance of Call-to-Action (CTA) buttons to facilitate user interaction.
All competitors have a customer review page where customers can write and view real customer experiences.
User Persona
Meet Olivia, a college student who lives in Los Angeles, CA
Next, we revisited the creation of personas to identify the target users for this market. We redefined the main goals and identified challenges to tailor solutions that align with the needs of the users.
UI designs
Refreshing the brand
The business owner wanted their brand to feel friendly, luxury, modern, and sophisticated.
I redesigned the logo to make it look cleaner and easier to maintain consistency among different applications (website, app, tablet, etc).
Final Design
Homepage
Product Detail Page (PDP)
Product Listing Page (PLP)
Impact and Results
Brand Revitalization and Logo Redesign
I refreshed the brand with a modern logo and cohesive color schemes, creating an inviting and memorable aesthetic.
Visual Enhancement
By editing and adding high-quality banner images, I increased visitor engagement and transformed the website's visual appeal.
Improved User Navigation
I streamlined user flows, making it easier for customers to find products, simplifying their journey from browsing to purchase.
Enhanced Credibility with Reviews
The integration of a robust customer review platform boosted website credibility, using user-generated reviews and ratings as powerful social proof for confident purchase decisions.
More Projects:
Pacer
Workout Routine • End-to-End Mobile App • UI/UX Design
End-to-end design of a workout routine app.
Dev Launchers
Tech Community • Design System • UX/Product Design